How do you operate, both as a person and in business? Do you have or lack integrity? While it may seem inconsequential or even counterintuitive, having and maintaining integrity in business is good for your bottom line.
When you commit to deliver results, doing what you said you would will not only make your client happy which will result in a continued engagement, you will also build a name for yourself as someone who follows through. Other clients will be more likely to work with you in the future. Positive things will happen business-wise, and that's wonderful. All it requires from you is integrity and the ability to simply do what you say you will.
However, despite our best intentions, there are cases in which it's simply not possible to provide exactly what was agreed upon. Whether it be for personal, financial, or business reasons, failure is inevitable at one point or another. It's important to remember to have integrity even in these situations. For example, if you promise to hit a certain ROI for a client and fall short, instead of taking the check, saying "thanks," and running, you can work with the client for free to make up for the lost revenue. Put in effort to ensure all agreements end on positive terms.
Making the situation right no matter what that situation entails is important because it sets the tone for how the world views you, both personally and in your business. If you continually miss meetings, fall short on deadlines, and let those you're working with down, you'll start to build a reputation as someone who can't be trusted. While it may be beneficial short-term to take the cash and run, skip seemingly meaningless engagements, and generally think of your own interests first, consider the long-term impacts of this on your image and, ultimately, your business' health.
I challenge you today to think about how you present yourself and your business to the world. Do you have integrity? Can others count on you to work hard to fulfill your promises? If the answer is no, consider how this will impact you three months, a year, and a decade down the road. Will you be proud of who you were today tomorrow?